‘The commercialization of festivals has eroded their real...

A festival is an occasion for rejoicing and celebration. It conjures up scenes of gaiety and merrymaking. It is an occasion for family rejoicing and community celebrations. Festivals break the monotony of life, bring peace and joy to the masses and above all promote social interaction and harmony. All nations have their religious and colorful festivals. Being a multi-religious, multilingual and multi-racial country, Indians celebrate a number of festivals all through the year. However, Indian festival are known to attract the world due to their harmony variety, color and excitement. But now we see their significance has been eroded by their commercialization. Now these have become just important occasions, to promote personal and†¦show more content†¦The capital, New Delhi is the seat of national celebration on all occasions. It witnesses one of the most majestic parades on the Republic Day. Apart from the Armed Forces, school children from across the country also participate in the parade. The normal practice is that the states exhibit their talents depicting the states resources or recent achievement and the best one achieve rewards. But now, it is an open fact that achievement has nothing to do with the reward. One, who has great source of authority, places can get the place in the line. Moreover, the glory of those reward doesn’t last long. The winners steal the media’s show for the time being. After a time, they are lost in commercial gloom as the commercializing agents make hay while the sun shines. The same is the case in religious festivals. Diwali is celebrated all over India. On this day, the people worship Lakshmi, the goodess of wealth. On this day, everybody illuminates his house with rows of lights. Every town or village appears gorgeous on this night of mirth and festivity. Lights of all descriptions from the ordinary clay lamp to the costliest chandelier are artistically displayed with splendid effect but the ordinary clay lamp to the costliest chandelier are artistically displayed with splendid effect but to show personal supremacy. In the larger cities, gas and electric lights of various colours and degrees of luminosity make the night as bright asShow MoreRelatedRastafarian79520 Words   |  319 PagesRastafari This page intentionally left blank Rastafari From Outcasts to Culture Bearers Ennis Barrington Edmonds 2003 198 Madison Avenue, New York, New York 10016 Oxford University Press is a department of the University of Oxford It furthers the Universitys objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Bangkok Buenos Aires Cape Town Chennai Dar es Salaam Delhi Hong Kong Istanbul Karachi Kolkata KualaRead MoreMarketing Management130471 Words   |  522 Pagesof America for the Marketing functions, American Marketing Association (AMA) defines marketing as â€Å"Marketing consists of those activities involved in the flow of goods and services from the point of production to the point of consumption. The AMA has since amended its definition to read as: â€Å"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization andRead MoreOrganisational Theory230255 Words   |  922 Pages. Organization Theory Challenges and Perspectives John McAuley, Joanne Duberley and Phil Johnson . This book is, to my knowledge, the most comprehensive and reliable guide to organisational theory currently available. What is needed is a text that will give a good idea of the breadth and complexity of this important subject, and this is precisely what McAuley, Duberley and Johnson have provided. They have done some sterling service in bringing together the very diverse strands of workRead MoreMarketing Mistakes and Successes175322 Words   |  702 PagesAmy Scholz Carly DeCandia Alana Filipovich Jeof Vita Arthur Medina Allison Morris This book was set in 10/12 New Caledonia by Aptara ®, Inc. and printed and bound by Courier/Westford. The cover was printed by Courier/Westford. This book is printed on acid-free paper. Copyright  © 2009, 2006, 2004, 2001, 1998, 1995, 1992, 1989, 1986, 1981, 1976 John Wiley Sons, Inc. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any formRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesContemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico